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El Salvador, land of coffee.

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Our Values

Our foundation

 

Honesty

We are honest with ourselves, our community, suppliers, and especially, the coffee producers we source from and the consumers we serve.

Respect

We treat everyone with consideration. We do not spurn others because of their differences and we aim to understand emphatically their thoughts and actions.

Responsibility

We assume the obligation to answer for everything we do or stop doing. We put special care and attention to every decision we take and we respond for our actions and their consequences.

Self-improvement

We, at Directo Caffè, commit ourselves to be disciplined and never stop learning. We want to persevere and improve constantly.

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